Join us on September 14 @ 11am for a Lunch & Learn sponsored by Cardinal Digital Marketing to discuss Multi-Location Media Management Strategies. If you want to grow, your DSO needs a scalable media strategy. Cardinal’s own SVP of Strategy and Analytics, Rich Briddock, will lead the discussion and share insider tips on scaling DSO media strategies to help you build a patient-generating media machine. Topics will include:
- How to align practice capacity limits with campaign budgets
- Ways to maximize your advertising budget through efficient account structures
- When and how DSOs can move from demand capture to demand generation
- HIPAA-compliant retargeting strategies
- Media reporting best practices so that you can gain deep insight into performance and media’s impact on growth.
About the Speaker
Rich Briddock
SVP of Strategy & Analytics, Cardinal Digital Marketing
Rich’s digital marketing experience includes working on multi-million dollar media accounts, including LifeStance Health, Smile Doctors, Southern Vet Partners, Smile Design, and many more. As an integral part of Cardinal’s leadership team, Rich oversees all client growth strategies and specializes in developing holistic patient acquisition journeys that nurture patients through the funnel to conversion. With more than ten years of experience, he’s skilled at maximizing media performance and generating more qualified leads for healthcare groups.
The key to his ability to maximize advertising performance is rooted in data. Rich has deep experience developing robust analytics dashboards for multi-location healthcare groups with as many as 500 locations. In addition, he knows how to bring disparate data sources together and builds integrated closed-loop reporting solutions that allow for deep performance analysis, giving Cardinal’s clients real insight into the impact of their marketing investment.
The ADSO Quarterly Lunch & Learns are meant to provide training on a specific topic of interest to DSO team members. The content provided on these calls will be archived on the website for members.
