Inside Dentistry –
Andrea Watkins, ADSO
The practice of dentistry isn’t what it was two decades ago. Increased regulation, rapid technological change, and process innovation have left many practitioners struggling to keep pace. While dental school delivers the clinical skills needed to run a practice, many practitioners are increasingly frustrated with marketing, payroll, and other functions not covered in the curriculum.
Each year, more dentists elect to associate with organizations that specialize in offloading these nonclinical functions, resulting in less time doing paperwork and more time spent with patients.
Dental support organizations (DSOs) have been around for decades, and today there are hundreds, ranging in both scope and size. Most commonly, DSOs are contracted to provide critical business management and support to a practice’s nonclinical operations. This relationship allows practice owners to focus on their practices and provide the best oral healthcare to patients, while leaving the administrative aspects of the practice to business experts.
The list of duties commonly tackled by DSOs is lengthy:
• Bookkeeping and accounting
• Payroll and banking
• Billing and collections
• Marketing and advertising
• Information technology
• Human resources
• Office and property management, including housekeeping
• Risk management and compliance
For many dentists seeking to improve their work-life balance, those functions elicit groans or a shudder. DSO-supported dentists often find their administrative time slashed by hours per day upon affiliation with these organizations, giving them back flexibility.
These organizations are now available to support virtually any type of dental practice, from general practitioners to endodontics and from prosthodontics to oral surgery. While nonclinical practice support is a broadly cited reason for choosing to contract with a DSO, there are several additional benefits for potential practice owners to discover.
See full article here.