ADSO’s Partnering for Growth Conference to feature Marketing Executive Panel

Contact: Erin Hughes
Email: [email protected]

The Association of Dental Support Organizations (ADSO) will host the first ever Partnering for Growth 2017 conference at the Gaylord National Resort & Convention Center near Washington, D.C. The conference, taking place from September 21-22, will provide educational content that is geared specifically to connect with small & emerging groups, and share best practices to grow in the DSO industry.

Holli Schmitt, Director of Marketing of Smile Doctors Management Services, and Marta Sweezo, Vice President of Marketing for Midwest Dental, will lead a Marketing Executive Panel during the upcoming conference. The Friday, September 22 panel is an incredible opportunity to learn from the country’s best marketing executives, who are leading their DSO’s growth efforts by creating robust and effective marketing strategies. In an ever increasing competitive environment for patients, these industry leading executives will share their strategies and successes that propel their companies’ patient flow and growth.

With her extensive knowledge in marketing strategy and brand management, Ms. Schmitt oversees the creation and direction of the Smile Doctors brand, the deliberate and sustainable growth plans of all marketing endeavors, and the regionalized field marketing team that supports 51+ orthodontic practices across seven states. Ms. Sweezo brings 20 years of strategic marketing experience, with the majority of her experience in health related organizations.

The full agenda for the September conference can be found here. For more information on how to become an ADSO member and to register for the conference, please visit www.theadso.org. Follow the conversation onTwitter and Facebook with #PartneringForGrowth.

About the ADSO

The Association of Dental Support Organizations (ADSO) is a non-profit international trade association whose members support more than 13,000 dentists worldwide.  ADSO supports its members through research, education and advocacy; enabling them to foster innovation, collaboration and a vibrant market where DSO-supported dentists can provide quality oral health care.

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