ADSO June 2016 Newsletter

ADSO Quarterly Newsletter

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ADSO Quarterly Newsletter June 2016
Message from the President of ADSO

The Association of Dental Support Organizations (ADSO) is excited for all that’s ahead in the second half of 2016, building on the momentum of a terrific year so far.  In April, at the 2016 Annual Summit, the Board approved eight new DSO members and since January, we’ve welcomed 27 new Industry Partners. Our membership is increasing as the industry grows, and ADSO now has over 50 DSO members and nearly 150 Industry Partner members.  We are also expanding our membership to include other oral healthcare-related associations.

I want to take a moment to thank everyone who attended the 2016 Annual Summit.  We had the best turnout yet with over 750 attendees!  The Summit was a true indication of how much our industry is growing.  Attendees heard from leading DSO CEOs, industry and business experts, colleagues, industry partners and vendors, and many others during the packed two-day event.  There were opportunities for networking, learning from others in the DSO industry, and gaining political insights from the keynote speaker, nationally recognized political commentator Charlie Cook.  If you haven’t already seen it, check out the Summit highlights video.  We look forward to seeing everyone next year March 7-10 in Orlando, Florida.

As many 2016 legislative sessions have adjourned for the year, our Government Affairs team did a tremendous job of advocating on behalf of our industry.  Our team did exceptional work in preventing anti-competitive legislation, championing model legislation, and advocating for dental board appointments. Our record of success continues as there are now more than a dozen DSO-supported dentists on various state dental boards.

Finally, I’d like to thank Steve Thorne, President and CEO of Pacific Dental Services, for his service as President of ADSO this past year. His leadership and vision for the industry resulted in ADSO’s most successful year to date with increased membership, enhanced compliance guidelines, and a proactive government affairs education effort on the DSO role in helping dentists improve quality, affordable oral healthcare. Steve will continue to serve on the Executive Committee and I will continue to rely on his leadership.  I am honored to have been elected by the Board of Directors to serve as your President and look forward to being at the forefront of ADSO’s continued growth.

I hope everyone has a wonderful summer and safe travels!

Michael Bileca is an Executive at Dental Care Alliance and President of ADSO


This year, ADSO hosted its most well-attended Annual Summit to date with more than 750 attendees over three days and nearly 40 sessions. A big thanks to all of our members and guests who attended, and a special thanks to our sponsors for making this great event possible.  Don’t miss our 2016 Summit Highlights video and pictures from the event on ADSO’s multimedia page.

Attendees heard keynote remarks on the opening day from nationally renowned political analyst, Charlie Cook, and from industry leading DSO member CEOs including Steve Thorne (PDS), Dr. Rick Workman (Heartland Dental), Bob Fontana (Aspen Dental), and Doug Brown (Affordable Care). The sessions included a variety of topics such as 5 Health Care Trends Dentistry Needs to Take Seriously; 3 Rules for Making Your Company Great; Communicating the DSO Story: Local & National Messaging; Private Equity; Dental Plans/Insurance; and How to Generate New Patients through Social Media, among many others, and riveting speakers like Michael Raynor of Deloitte Services; Dr. Marko Vujicic, Chief Economist & VP, Health Policy Institute at the American Dental Association; and Terry Scicluna of MyDentist-UK.

Click here to watch the video

Thank you to those who participated in the Summit survey. Your answers are insightful for planning the 2017 event – what works, what does not, which topics and speakers are most desirable, and much more.  The 2017 Annual Summit will be held March 7-10 in Orlando, Florida. We hope to see you there!



“If you think compliance is expensive, try non-compliance.”  Former Deputy U.S. Attorney General Paul McNulty.

One of the most important functions for any organization, operating in any industry, is that of compliance. No company wants to run afoul of the law or regulations where they operate. In addition to potential legal issues, there are important reputational and branding implications. In short, compliance is essential to any successful business.

In an effort to promote compliance, ADSO recently shared information with members about the ADSO Compliance and Ethics Attestation Form, which is now accessible via the members-only portal on the ADSO website.  The form and checklist were developed over the course of several months to identify and monitor the myriad of legal and regulatory requirements that may be applicable to DSOs.  Ultimately, every member is accountable for their actions and the extensive checklist for compliance practices was created to remind members of the importance of maintaining the highest professional and ethical standards.

The checklist includes dozens of items relating to such things as service agreements, marketing and advertising, and billing procedures emphasizing compliance with applicable state laws as well as HIPAA security and privacy regulations. The checklist should be completed annually.  While the attestation and checklist are not a substitute for compliance, they are important reminders for every DSO member to be compliant with all applicable state laws and regulations.


The American Dental Hygienists Associations (ADHA) held its annual session June 8-14 in Pittsburgh.  The ADHA was founded in 1923 and is the largest national organization representing the professional interests of the more than 185,000 registered dental hygienists (RDHs) across the country. Their core ideology is focused on leading the transformation of the dental hygiene profession to improve the public’s oral and overall health.  As part of this year’s session, ADHA held a panel discussion on “Networks: Hot Topics & Emerging Trends—Getting to Know DSOs.”  Three dental hygienists who work with DSOs participated on the panel along with Bill Head, ADSO Vice President of Government Affairs. The panel discussion focused on the opportunities available to dental hygienists in a DSO-supported practice.

In addition, Jan LeBeau, RDH, BS, Chair of Dental Hygiene Support at Pacific Dental Services and a member of ADHA, wrote an editorial about DSOs in the May-June Issue of Access magazine.  You can read the piece here.

Tammy L. Filipiak RDH, MS, Vice President of Clinical Development for Midwest Dental (pictured right), was voted President-Elect by her peers at the American Dental Hygienists’ Association (ADHA) annual session held June 8-14 in Pittsburgh. Tammy has been a leader in helping to advance the role dental hygienists play in oral healthcare and will transition into the role of President of the ADHA in Jacksonville, FL in June 2017.

Tammy is a practicing dental hygienist with 29 years of experience in both educational and management settings.  She has served as the VP of Clinical Development at Midwest Dental since 2015 and has been a member of the clinical support team since 2004; she also serves as the Compliance Officer. Tammy earned her dental hygiene degree from Northcentral Technical College, her BS degree in Business from Upper Iowa University, and her MS degree in Organizational Leadership and Quality from Marian University. She was a 2003 winner of the Butler/RDH Healthy Gums Healthy Life Award of Distinction and in 2012 was recognized as one of Six Dental Hygienists You Should Know by Dimensions of Dental Hygiene. She received a Presidential Citation from the ADHA in recognition of her leadership and vision. She is also a Past-President of the Wisconsin Dental Hygienists Association.


We received a lot of positive feedback and interest following the Public Relations panel at the ADSO Summit. To build on those discussions, DCI Group is hosting media training webinars. We realize you may not have a PR team or even a PR person, but you all have a story to tell and it’s our job to help ensure it gets told on your terms, to the right people, and with the maximum impact. The webinars serve as a resource to help you develop the tools and tactics needed to get your messages out.

The first session, held on June 8, was very successful and primarily focused on best practices in messaging and the tools available to ADSO members, including the ADSO Media Toolkit. The toolkit can be found under the Resources section on the website when logged in to a DSO member account.

Please stay tuned for more media training sessions to be planned in the future. Feel free to reach out to us with any questions by emailing [email protected].


Pacific Dental Services Foundation Partners with Dress for Success in Houston

On Saturday, June 25, Pacific Dental Services Foundation partnered with Dress for Success Houston for the second year in a row to offer Dress for Success clients quality dental care. Thanks to the generous donation of time and service by PDS-supported doctors and team members, nearly 80 women in need received free dental cleanings, exams, and digital x-rays over the course of the all-day event.

The Pacific Dental Services Foundation has also partnered with Dress for Success Houston to identify women who were interested in pursuing a career in dental assisting. The Foundation provides dental assistant education, mentorship, and on-the-job training to disadvantaged women seeking economic independence.

Affordable Dentures Provides Same-Day Dentures to Patients

Dr. Sherri McGee and the team at Affordable Dentures in Jessup, Maryland provided free, same-day dentures to patients this month.  The Jessup office serves patients from Washington, DC, Baltimore, Severn, Ellicot City, and others in the region.

Winning Futures Recognizes Kristy Loomis of Great Expressions Dental Centers for Commitment to Mentoring

In recognition of National Volunteer month, Winning Futures, a nonprofit that provides goal-setting and skill-building programs for over 2,000 middle and high-school students annually, honored Kristy Loomis, VP of Human Resources at Great Expressions Dental Centers last month. Kristy serves as a mentor with Winning Futures, meeting every week with students at an area school to mentor and lead them through activities that aid their educational and personal development.

Having joined the Great Expressions Dental Centers (GEDC) team in January 2013, Kristy currently serves as Vice President of Human Resources, where she is responsible for talent acquisition and retention, employee engagement, and increasing function of the company’s employee service center.

Kristy’s efforts align with GEDC’s commitment to supporting the communities it serves. In 2015, the organization donated nearly $275,000 to charitable causes, including Feeding Children Everywhere, Missions of Mercy, and Boy Scouts of America. Through the first three months of this year, GEDC has already donated more than $150,000 to charitable organizations.

Aspen Dental Tooth Fair Grants Dental Wishes

Most recently, Aspen Dental  partnered with NASCAR drivers Tony Stewart and Danica Patrick to encourage race fans to go to the dentist. During the race held at Talladega Speedway, the “Turbocharged Tooth Fairy Squad” surprised fans with gifts in exchange for visits to their local Aspen office. While many patients don’t look forward to going to the dentist, Aspen is asking “what would it take?” to get them there. Patients can share their own “What Would it Take?” responses through social media using the hashtag #AspenGetsIt.

This campaign is the latest from Aspen Dental to shine a light on the importance of oral health. Aspen Dental is proud to partner with Got Your 6, a collaborative campaign that works to empower veterans and strengthen communities nationwide by uniting veterans’ organizations and engaging civilians to bridge the civilian-military divide. Got Your 6 – meaning “I got your back”– focuses on six key pillars of veteran reintegration, including leadership, health, and education. The latest event was the annual Healthy Mouth Movement Day of Service where nearly 400 Aspen Dental practices serviced Veterans with free dental care.

Click here to watch the video



June 28, 2016|Group Dentistry Now

Pacific Dental Services Foundation Partners With Autism Speaks And Concorde Career College To Provide Special Needs Dental Care Training
On June 4, 2016 the Pacific Dental Services Foundation, with support from Autism Speaks, held their second free special needs training event to dental assistants, hygienists and faculty at Concorde Career Colleges, in order to increase access and promote awareness of the physical and mental challenges faced by special needs patients when it comes to oral healthcare.


June 21, 2016|PR Newswire

Academy of General Dentistry Volunteers Support Early Detection
This is why Academy of General Dentistry (AGD) member dentists will provide free oral cancer screenings on July 15 and 16 for the general public during its annual meeting in Boston. […] Corporate donors provide vital support for the AGD Foundation’s oral cancer initiatives through financial donations and in-kind contributions. This year’s Major Donor is 3M. Supporting Donors are Dentist’s Advantage, and Heartland Dental. Contributing Donors are Crest + Oral B, Henry Schein Cares Foundation and Ivoclar Vivadent.


June 8, 2016|Group Dentistry Now

DSO Executives Win Prestigious Management Award
The Stevie American Business Awards named the management team of Great Expressions Dental Centers as winners of two Stevie Awards for their leadership in the dental industry.  At the upcoming ceremony in New York, GEDC’s CEO Richard Beckman and COO Greg Nodland will be recognized with a Silver Stevie American Business Award for Management Team of the Year in Consumer Services Industries.  Richard Beckman will also receive a Bronze Stevie Award for Executive of the Year in Health Products & Services.



May 17, 2016|The Detroit News

Letter: How to Bring Veterans a Healthy Smile
Getting into the dental chair isn’t always easy (or fun). Millions of Americans face barriers to care like cost, lack of insurance, fear and access to a dentist. These barriers are especially prevalent for many of our nation’s veterans who do not receive any dental benefits through the VA unless they are classified as 100 percent disabled, have a service-connected dental condition, or have a service-oriented medical condition that affects their mouth.


June 8, 2016|Morning Consult 

Report: Cost Is a Deterrent to Dental Care for Some Adults
Cost is a major factor keeping people from access dental care, a report released today by the American Dental Association Health Policy Institute and Families USA. Low-income adults were 10 times more likely to rate the status of their teeth and mouth as poor than high-income adults. Regardless of age or income, cost was the top reason respondents said they had not been to a dentist in the prior 12 months.


May 24, 2016|CNN

Health Issues the Candidates Should Be Talking About
Findings like that are one reason the federal health law made pediatric dental care an “essential benefit” for most insurance plans. But for complicated reasons, including the fact that dental insurance has traditionally been sold separately from other health coverage, many children insured under the law are not getting dental coverage.


May 19, 2016|Dental Economics

The Missing Link in Today’s Curriculum
For graduating dentists, making the best career choice can be a daunting task. In this article, soon-to-be graduate Erin Fraundorf analyzes her options. She considers her student debt, the attraction of DSOs, and her practice management training in dental school…From private practice and small groups to affiliating with a dental support organization (DSO), it is difficult for my peers and me to determine which path will be financially sound, yet still offer the autonomy and work-life balance we all desire.


May 17, 2016|Houston Chronicle 

Wednesday Letters: Biting Analysis
Regarding “Medicaid dental clinics targeted, accused of overtreatment” (, April 30) … Notwithstanding this heartbreaking case, it is a disservice to use this terrible event to unjustly and inaccurately portray the dental support organization (DSO) industry as the root cause of Medicaid dental fraud, which the article acknowledged had nothing to do with Nevaeh’s case.




Please join us in welcoming our newest DSO members to the association:

Absolute Dental Management
Breakway Practice
Community Dental Partners
ClearChoice Management Services
Dental Associates
One Buffalo Dental
Perfect Dental Management
Southern Dental Alliance



Please join us in welcoming our newest Industry Partners to the association:

Fortress Insurance Company
Wells Fargo Securities, LLC 

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