The ADSO Announces Martin Lindstrom as Opening Keynote Speaker for the Annual Summit in Austin, Texas

For Immediate Release
Contact: Erin Hughes
Email: [email protected]

The Association of Dental Support Organizations (ADSO) will host the 2018 Annual Summit at the JW Marriott Austin in downtown Austin, Texas. The conference will begin the evening of April 18 and conclude Friday, April 20.

The ADSO is excited to announce that brand-building expert and best-selling author Martin Lindstrom will kick off the 2018 Summit as this year’s opening keynote speaker.  A recipient of TIME Magazine’s “Worlds 100 Most Influential People,” Lindstrom has carved out a niche as a global expert and pioneer in the fields of consumer psychology, marketing, brands, and neuroscientific research. He has developed an unorthodox way of doing what every company says it wants to do: understand its consumers’ deepest desires and turn them into breakthrough products, brands or retail experiences.

Lindstrom is the anchor and producer of “Main Street Makeover” on NBC’s TODAY Show. He’s also a columnist for Fast Company and TIME and continues to be featured by The Wall Street Journal, Newsweek, The Economist, The New York Times, Bloomberg Businessweek, The Washington Post, USA Today, and numerous other publications and television channels worldwide.

The opening keynote sponsor, Align Technology, is dedicated to transforming lives by improving the journey to a healthy, beautiful smile. Align’s goal is to become an indispensable partner to dental professionals worldwide while building a great company.

This year’s agenda is stacked with outstanding speakers that will cover a range of topics designed for every member of the team with breakouts on topics such as leadership, marketing and public relations, human resources and recruitment, advocacy, and growth and development. DSOs and Group Practices of all sizes will benefit from the general sessions, breakout sessions, round table discussions, talk table visits with Industry Partners, and networking receptions.

For more information on the preeminent DSO event of the year, please visit If your organization is not currently a member, email us at [email protected] to join and receive complimentary registrations for this event. Follow the conversation on Twitter and Facebook with #ADSOSummit.

About the ADSO

The Association of Dental Support Organizations (ADSO) is a non-profit international trade association whose members support more than 14,000 dentists worldwide.  ADSO supports its members through research, education and advocacy; enabling them to foster innovation, collaboration and a vibrant market where DSO-supported dentists can provide quality oral health care.